Importance of Content and Dental SEO
In the past, content creation and SEO were two entirely different disciplines. You’d need two professionals for your site, one to write your content and another to optimize written content for search engines (more like a digital SEO expert).
The process is something like this: your writer gobbles up generic content from another site. Then you’d purchase some backlinks and hire an SEO company to polish the page titles and insert targeted keywords throughout your site pages. And, boom! You just landed on Google’s first page!
Today, the ball game is completely different. Google’s ever-changing algorithm is becoming more challenging and moving high up the flag requires more creativity and determination. In this article, you’ll be learning some hark secrets of optimization and how quality content creation is the KING to getting more dental patients to rush in the queue for your dental services.
WITHOUT QUALITY CONTENT, DENTAL SEO IS USELESS
Targeted keywords and high-quality backlinks are A-must-utilized factors in Google algorithms. But they are no longer the only yardstick for search engines. Quality content is the heart of any successful dental marketing (you can confirm through authority dental websites).
CONTENT IS KING- LET’S SEE IT THIS WAY
An individual searching the web for information is a prospective customer of the Search engine. Typically, Google wants to satisfy every customer. Therefore, they must deliver a quick solution in an effective way.
If you over-optimize your website (for example, you’re keyword stuffing the term “Melbourne dentist” 12 times on one page), then you’re dwindling back on the user’s expectation. However, if you provide rich content that customer finds useful- while naturally incorporating the selection of targeted keywords- Google will be more geared towards rewarding you.
SO, HOW DOES GOOGLE IDENTIFY “HIGH-QUALITY” DENTAL CONTENT?
Essential backlinks and social “interactions” are two signs. Also, something more important is engagement. Engagement determines how potential patients interact with your dental site after landing on them. Google verifies your site engagement based on different factors, including the average time an individual spends on your site for every visited page.
LET THEM HEAR YOUR BRAND STORY
Quality content is not just about satisfying SEO. If you plan to convert visitors into reception room patients, you must consistently create content that “WOW” them anytime they visit your site. Your content is what compels them to take action.
Your mission is to uniquely separate your practice from other competitors by giving your prospective patients a concrete reason as to why they should choose you. Speak the problem of your ideal patient and tell your story in a way that arouses their emotion. In the end, tell your ideal patient who you
are, what you do, and how you’re uniquely different from the other dental practitioners in their area.
EXTRA VALUABLE TIPS FOR DENTISTS
- Let your everyday content be geared towards your dental patients, not Search engines
- Include natural and targeted keywords on your pages
- Don’t go for SEO companies that manipulate SEO strategies by getting fast, overnight rankings, etc … (it doesn’t last long) – Preferably research dental marketing specialists and experts and try to only work with dental marketing experts who know what they are doing not just claiming to be a dental marketer.
- Create a compelling story that arouses their emotions which lead them to take action (which is picking up the phone and calling your dental practice to book an appointment)
- Lastly, as I always say, SEO is about your patients, it’s about people NOT Google. Potential patients who land to your website should feel that human connection between their questions and your website contents which provides value to them. The rest will follow perfectly.
CONCLUSION ___ (TAKE ACTION DR SMILE)
Where your dental practice is concerned, you would often come to the decision that it would be best to get the SEO work done on your own. In your opinion, how difficult could it really get? However, the reality is that once you sit down to get the actual work done do you come to realize that there is way more to it than meets the eye.
It demands huge knowledge of every aspect of Google platform, ever-changing 200-factor ranking algorithms as well as many hours of doing SEO for your dental website. Not to mention that it demands hundreds of hours learning SEO best practices for dentistry specifically and having to stay updated with SEO best practices every day as it constantly changes.
If you think that you’d love to focus on your patients and dentistry only (the thing that you are very good at 🙂 and let the dental marketing consultant such as Zara Basiri look after your best dental marketing practices, feel free to apply by clicking on the “Apply Now” button below.
IMPORTANT: We only contact Dentists who qualify for our high-value services. We only take Dentists as a client who we are absolutely sure we are going to get them RESULTS. We want this to be a WIN-WIN situation, so we won’t take you as a client if we feel that we are not a good fit for each other. With that said, feel free to book your free strategy session call by clicking on the “Apply Now” button, below and be sure you are speaking to the professionals that are in the dental industry themselves.
P.S: We only work with ONE Dentist in any specific area so make sure you contact us before your competitor next door benefits from our powerful services that outperform anyone else in the dental industry.
ABOUT THE AUTHOR
Zara Basiri is a Dental Marketing Consultant and Dental Nurse in Melbourne, Australia.
She Helps Dentists Get A Steady Flow of Quality New Patients By Untapped Digital Marketing Skills And Strategies.
She pursues her love for the dental industry by working part-time as a Dental Nurse as well.
When she is not doing digital marketing for her clients, you can find her making EDM music or shopping for her next unique fashion outfit.
Have questions? No worries, Direct live chat with Zara Basiri on Facebook Messenger.
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Dental Marketing Consultant/ Dental Nurse
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